HI FRIEND, PULL UP A SEAT
I'm Rosalba
A Montreal-based medical writer, academic editor, educator, and Top 5 scientific content creator with big dreams.
I built a multi-six figure business straight out of my PhD, without prior marketing experience
This allowed me to:
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Have the flexibility and freedom to raise two kids under four.
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Pay off my student loans.
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Save for down deposits on a car and house.
I PROBABLY SHOULD HAVE KNOWN
That a 6-year-old girl who could convince her grandfather to sign on a dotted line and reverse draft a contract for him to take her to the McDonald's indoor playground within the following month would become an ENTREPRENEUR someday.
CURRENTLY…
I’m probably sipping an iced latte, toggling between a scientific manuscript and my website, brainstorming how to help more brilliant minds build businesses that feel aligned and actually pay the bills without working 24/7.
Want to know what lights me up?
Helping STEM professionals and creatives rewrite the rules of success. Ditching the “you can't have more than one career” narrative. Showing the spreadsheet-lover they’re already intuitive, and showing the intuitive how to build scalable systems. Teaching entrepreneurs to own their expertise, price their value, and build recurring revenue without burning out.
In case we haven’t met yet: I believe real change happens when strategy meets self-trust and science meets creativity.
A LOOK BACK ON MY JOURNEY
2019
CONTEMPLATING ALTERNATIVE CAREERS FOR PHDs
TRAVELLED EUROPE
2020
HAD BABY SERENA
JOINED THE AMERICAN MEDICAL WRITER'S ASSOCIATION
2021
SPENT 3 MONTHS IN CAMBRIDGE, UK
GOT CERTIFIED FOR WRITING CLINICAL STUDY PROTOCOLS AND REPORTS
CO-AUTHORED A LARGE SYSTEMATIC REVIEW
CO-AUTHORED A PROOF-OF-CONCEPT STUDY
EDITED 3 COLLEGUES' PHD DISSERTATIONS
2022
COMPLETED PHD WORK
HAD BABY SOPHIE
SECURED MY FIRST RETAINER CONTRACT
GOT MARRIED
MOVED BACK TO MONTREAL
DELIVERED 26 MEDICAL COMMUNICATION PROJECTS
2023
HIRED MY FIRST MENTOR
LAUNCHED MY MEDICAL COMMUNICATIONS WEBSITE
JOINED MY FIRST MASTERMIND
DELIVERED 100 MEDICAL COMMUNICATIONS PROJECTS
WAS OFFERED A MARKETING MANAGER POSITION
2024
HIT 10K TEMPLATE DOWNLOADS ON BIORENDER
LAUNCHED MY ONLINE COMMUNITY – SURE STRIDES SOCIETY
DELIVERED 48 MEDICAL COMMUNICATIONS PROJECTS
ATTENDED MY FIRST MASTERMIND RETREAT
HIT 10K MONTHLY VIEWS ON INSTAGRAM
MADE $43K IN 60 DAYS
2025
HIT 20K TEMPLATE DOWNLOADS ON BIORENDER
AFFILIATED FOR MY FAVOURITE BUSINESS TOOLS
LAUNCHED TWO GROUP COACHING PROGRAMS
CELEBRATED OUR 60TH SURE STRIDES SOCIETY MEETUP
SPOKE ON PODCASTS & AT EVENTS
HIT 16.78% ORGANIC POST ENGAGEMENT ON INSTAGRAM
My biggest lesson
Learn how to let go & trust yourself deeply
Systems, marketing, and sales are surface-level problems with relatively easy solutions.
Unbecoming all the versions of yourself you needed to survive various circumstances in your life–that's the hardest part.
IF YOU'RE NEW HERE, DON'T WORRY
I'm here with you at every stage
The identify shift
Knowing what to sell
This FREE guide will help you translate your academic brilliance into market value.
Generating revenue
Learning how to sell
This masterclass series will help you monetize your expertise with confidence.
Building systems
Sustaining growth
Streamline your workflow with automated systems for consistent delivery and results.
Strategic Leadership
Creating a legacy
Embody the visionary CEO who focuses on strategic growth and impact.
Want to learn how to create impact outside of academia?
You're in the right place!
Your resourcefulness will be your express ticket to success.
FREE GUIDE
Discover the 60 most in-demand STEM skills clients are hiring for (and how to package them into high-paying offers)
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